Learn what qualifies as mobile engagement, and hear some of Urban Airship's most important take-aways for putting it to use for your brand's app.

This chapter includes the latest statistics on customer behaviours plus the impact of mobile marketing, success stories from mobile innovators and best practices for communicating with your customers via push notifications and other engagement channels.

Key learnings include:

People check their phones 150 times per day

More than 80 per cent of customers prefer mobile apps to traditional websites

Nearly half of digital shoppers at the top 10 retailers are now 'mobile-only'