Kettle launches £500,000 Christmas campaign

David Murphy

Crisp brand, Kettle is launching a £500,000 multichannel campaign in the run-up to Christmas. The campaign, a celebration of food’s joyful role during the festive period, aims to ensure Kettle is at the forefront of consumers’ minds this festive season. It includes several activations, including ads in key media titles, a significant social campaign and a social advent calendar prize competition.

The brand will reach 11.3m adults in publications including The Weekend (Daily Mail), Telegraph Magazine, The Times Magazine, Sunday Times Magazine, Weekend (Guardian), Observer Magazine, Olive and BBC Good Food. Championing its Lightly Salted seasoning, the ads break on 18 November.

Kettle will also run a paid social campaign targeting 9.8m foodies, based on results from Meta’s TGI insight to reach a UK audience who love crisps, entertaining and socialising with friends.

An advent-style competition will boost the campaign across Kettle’s Instagram feed. The giveaway will showcase 24 prizes over 24 days. Prizes range from a Christmas food shop to make-your-own crisp seasoning day with Kettle’s Innovation Chef, including a tour of the brand’s crisp factory in Norwich. Paid ads across Instagram and Facebook will amplify the advent calendar competition throughout November and December.

“This Christmas campaign will reach our core shoppers through multiple touchpoints during the festive season, when food is such an important part of the celebrations,” said Kettle Marketing Director, Russell Tanner. “It marks our commitment to support retailers with an increased marketing strategy throughout 2024 and beyond.”