Rangers Football Club has released a Christmas ad starring fans alongside players past and present in a coming together that aims to show that the club is one big family.
Created by Boldspace, the campaign sees the Rangers stars appear alongside a granddad, father and children throughout their Christmas preparations. The players help the family get ready for Christmas, decorating the tree, arranging the table plan ‘formation’, cooking the turkey and even doing the washing up. The production conveys the importance of togetherness for the Glasgow-based team.
The ad culminates with the entrance of Gascoigne, who enters the room holding so many Rangers-wrapped presents that he can’t be seen, with the granddaughter lifting the top gift to reveal Gazza’s face to cheers from around the table. The scene pans out and moves outside, revealing a message in frosted glass: ‘This Christmas, It’s Rangers All The Way’. The ad will run across X (Twitter), YouTube, Instagram and TikTok.
“The connection we have with our supporters is fundamental, and our people and culture are the bedrocks of our success,” said Karim Virani, Chief Commercial Officer at Rangers Football Club. “Players, staff and fans truly are one big extended family and we wanted to convey that in a playful way that brought together some of today’s stars with legends of old, all of whom continue to play an important part in making Rangers the great club it is today. The end result is a Christmas production that absolutely hits the mark and brings a little bit of extra joy to Rangers fans around the globe this festive season.”