Advertising and discovery platform Taboola is offering Generative AI tools to all advertisers running campaigns in English.

This launch follows a successful beta test, in which selected global brands used the technology to generate assets for their ad creatives. More specifically, users can deploy the tool to:

• Produce creative copy, creating variations of campaigns titles and headlines.
• Generate original images, allowing for experimentation and building multiple creatives.
• Leverage best practices, with AI built on tens of thousands of successful campaigns that have delivered ROI for other advertisers.

Taboola claims the tool will reduce the time advertisers spend on generating high performing creative assets for their campaigns. Results should improve too. Taboola says eight in ten brands in its beta more than doubled the click through rate (when measured against evergreen campaigns) when they deployed the tool.

The launch represents yet another application of generative AI, which exploded into the mainstream just nine months ago with the release of Chat GPT.

“The industry and our partners are making it clear–Generative AI is an important next step for every advertiser,” said Adam Singolda, CEO at Taboola. “We’re continuing to see innovators adopt Taboola’s investments into AI because we’re in a unique position to integrate Generative AI–we have the scale of knowledge on which we can train things.

"Our massive scale makes it clear that for advertisers, we understand every element of campaigns that makes them successful. Advertisers can easily take advantage of those learnings to run successful campaigns and get more customers.”

Taboola is best known for its 'Around the Web' and 'Recommended For You' sponsored links which appear at the bottom of many online news articles. The links are personalised for users’ browsing history. Publishers get a rev share they are clicked on.