Kids TV channel Nickelodeon has decided it's time its young viewers had their own watch.

It's created the NickWatch, a new connected smartwatch targeted at kids aged six to nine. Alongside time-keeping the product also offers games, dances, crafts, music, safe connectivity, communication and customisation. The fun is based around favourite Nick characters such as Teenage Mutant Ninja Turtles, SpongeBob SquarePants and more.

NickWatch allows parents to monitor their child’s use of the watch and keep track of their child’s location via the ‘NickWatch Caretaker App.’ New games will be released every couple of months, along with stickers and watch face designs, sound effects, musical instruments and voice filters. Social media platforms are not accessible from the watch

The product was developed by Watchinu and will be operated via a licensee agreement with Paramount Global, Nickelodeon’s parent company.

Udi Miron, CEO at Watchinu says: “NickWatch is set to shake-up the wearables market with some of the animation world’s most iconic and loved characters baked into the experience – from SpongeBob to Teenage Mutant Ninja Turtles, the NickWatch delivers an experience like no other with the perfect combination of imaginative play and peace of mind for parents and carers.”