mGage’s new consumer report on Mobile Messaging State of Mind was commissioned in December 2019 by Arlington Research with a nationally representative sample of 2,000 smartphone owners in the UK.
The research was conducted to get an understanding of how consumers used mobile messaging and the different apps, how they want to engage with brands and how they feel about the communication they receive today from brands.
The mobile messaging state of mind whitepaper looks at:
If you want to learn more about how consumers behave on mobile messaging apps then download the whitepaper.