With 1.75bn smartphone owners worldwide, and 52 per cent of website visits now made via a mobile device, understanding the mobile user experience is vital for every marketer.

Most consumers now have constant connectivity, through a smartphone, tablet and a computer - they are 'always on, always connected'

This whitepaper from SmartFocus is filled with easy-to-implement advice for marketers to maximise their campaign effectiveness, including how to:

• Make sure your emails are optimised for mobile devices


• Offer location-based store information when the email is opened


• Optimise your site for mobile search