British malt loaf brand, Soreen, has launched a campaign for its Malt and Banana Core Loaves. The ‘Try Me Topped’ campaign, which predominantly targets those aged between 25 and over, showcases Malt Loaf’s long love affair with butter, the combination that many have loved and enjoyed over the years, but also presents other unusual combinations to get the senses going. These include Malt Loaf with cheese; Malt Loaf with strawberries; Malt Loaf with smoked salmon; Malt Loaf and blueberry; and Banana Loaf with bananas. The campaign is running on Instagram and Facebook, and aims to reach approximately 1.6m people.

“This campaign brings consumers a treat with a twist,” said Soreen Marketing Director, Liz Jacobs. “We love hearing from our fans, and they have told us about all the fantastically weird and wonderful extras they like to top their slice of Malt Loaf with. So, we wanted to showcase these combinations, get everyone experimenting and invite people to share their faves, so that we can determine the nation’s most loved Malt Loaf topping!

“Our Malt Loaf and butter duo has always been a popular combination, but given that our core loaves are exceptionally tasty whilst also holding excellent nutritional values – 158 calories for two slices and low in fat (less than 3 per cent) – there is certainly plenty of room for that beloved topping.”