The rules of the game have changed for marketers. Relying on old standards was effective for many years, but you can't engage with consumers in 2015 using tactics from 1965.

That's why Urban Airship is helping today's marketers go beyond the basics to meet audiences on their terms. They have updated the cornerstone principles to make them relevant for current audiences in their latest whitepaper, "8 New Principles for Today's Marketers".

Key learnings include:

• How to engage customers in meaningful ways that drive sales and loyalty


• Why communicating with your audience across multiple devices is key


• Why creating moments that matter for your users trumps "reach and frequency" every time