Dynamic creative is a part of programmatic. It's in its nature.

Programmatic advertising is full of complex patterns, very similar to patterns in nature. Adobe's guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets.

Read the guide to learn five ways to overcome challenges to programmatic ads, including how to:

• Bring marketers, creatives, IT, and data analysts together to ensure success
• Save money and time while improving engagement and conversion
• Customise multiple versions of one campaign and serve strong ads with strong creative in real time

Download the guide here today, and start realising the true power of programmatic.