BBC Studios has partnered with social media app, WeAre8, on a distribution deal for BBC Earth content; the first of its kind between the platform and a broadcaster. The partnership paves the way for new commercial opportunities by bringing together social media with the premium digital inventory of BBC Studios.

Launching early 2024, the three-year commitment will see BBC Studios Social release over 100 clips per year on the WeAre8 social app, of which at least one third will be newly-packaged BBC Earth content. WeAre8 said the deal supercharges its credentials as the go-to destination for a more impactful social media experience and opens up opportunities for brands across the UK, USA and Australia to both capitalise on WeAre8’s unique opt-in advertising model, and explore new avenues for content marketing. Most importantly, this partnership will enable entertainment and positive collective action to co-exist in support of the planet.

BBC Earth will be providing a broad mixture of content, covering nature, adventure, science and space. This will be taken from both its award-winning linear TV programming from the BBC Natural History Unit including landmark series ‘Planet Earth’, ‘Seven Worlds One Planet’ and ‘Frozen Planet’, as well as its world class digital-first original series and impact campaigns such as ‘Coexistence’, ‘Planet Fix’ and Our ‘Frozen Planet’.

Jasmine Dawson, SVP, Digital at BBC Studios said: “We’re excited to be joining forces with WeAre8 on this unique publishing deal for BBC Earth content. Our two brands are aligned in our values and offer wide-ranging views of the world often through the lens of climate change, conservation and sustainability. We hope the content we provide will educate as well as entertain the community as well as encourage new partners into our digital business.”

WeAre8 Founder and Global CEO, Sue Fennessy, added: “When it comes to aligning with the values of WeAre8 and our commitment to protecting the natural world, I couldn't envision a better content provider than the BBC Studios team. This partnership not only brings an exceptional library of content for our community to be inspired by, but also marks a groundbreaking commercial collaboration that will set a new benchmark for the way broadcasters and social technology deliver impactful solutions for brands in a way that is better for people, the community and the planet.

“When people are reconnected with our beautiful planet in a way that enables them to immediately make tangible positive impact through micro-donations, we fundamentally shift the power of media. We move from a world of passive social entertainment to a new level of immersive entertainment with actionable impact that leaves people feeling valued and connected. This is how we unite to solve the world’s biggest problems.”