The shortlist for the 2023 Effective Digital Marketing Awards has been revealed. It features campaigns from brands including UBS, McDonald’s, Philips, B&Q, Deutsche Telekom, First Mortgage, The Rugby Football Union, Visa, The New South Wales Government, Genesis Motor Europe. The winners will be announced at a Virtual Awards Ceremony on 7 December. Congratulations to all the shortlisted entries. Here's the shortlist in full...

Most Effective Content Marketing Campaign
Cube Group – Discover the Untapped Potential of Buyer Personas in Your Content
Milpark Education incorporating CA Connect and Social Path – Not just another BCom Degree
StrategyJohnBeerens.com and Fingerspitz – Profitable Price Perception Experiments
UBS and NYT – UBS & NYT Sustainable Investing: In Conversation Tackling the Climate Crisis

Most Effective Digital Advertising Campaign
Deutsche Telekom and Mindshare – #WhatWeValue: Embracing Volunteerism with Gen Z
First Mortgage and QueryClick – Scaling Lead Gen with Paid Search
Hoppenbrouwers Techniek and Fingerspitz – Conquering a Tight Labor Market with Dynamic Feeds and Personalization
New South Wales Government and New South Wales Environment Protection Authority – Don't Be a Tosser!
RFU and Fifty – The Red Roses Take on The Women’s World Cup
Visa and Ogury – How Ogury’s Cookieless Technology Helped VISA Engage Users During the 2022 FIFA World Cup

Most Innovative Campaign
B&Q and Yodel Mobile – B&Q Innovates with Unconventional Strategy to Drive App Revenue Growth
Cortina and Fingerspitz – Branded Advertising on Google... Do, or Do Not?
Gamelight – Gamelight: $6M/month AI Campaign for a Top Grossing Mobile Game
New South Wales Government and New South Wales Environment Protection Authority – Don't Be a Tosser!
Visa and Ogury – How Ogury’s Cookieless Technology Helped VISA Engage Users During the 2022 FIFA World Cup

Most Effective Integrated Campaign
Milpark Education incorporating CA Connect and Social Path – Not just another BCom Degree
NSW Government and M&C Saatchi Australia – NSW Government Cost of Living
New South Wales Government and New South Wales Environment Protection Authority – Don't Be a Tosser!

Most Effective International Campaign
Deutsche Telekom and Mindshare – #WhatWeValue: Embracing Volunteerism with Gen Z
Genesis Motor Europe and eight&four – eight&four x Genesis Motor Europe
Philips x Kokoon and Nuuk Digital – Nuuk Helps Philips x Kokoon Launch First AI Sleep Headphones
Zoetis, Total Media and Pixability – Zoetis OA Awareness

Most Effective Launch Campaign
Genesis Motor Europe and eight&four – Genesis GV60 Face Connect
Liechtensteinische Landesbank AG and adlicious GmbH – wiLLBe Cash Launch
Milpark Education incorporating CA Connect and Social Path – Not just another BCom Degree
Philips x Kokoon and Nuuk Digital – Nuuk Helps Philips x Kokoon Launch First AI Sleep Headphones

Most Effective Mobile Campaign
B&Q and Yodel Mobile – Transforming B&Q into a Mobile-first Business, One Mobile Campaign at a Time.
EE, Essence & Picnic – EE Full Fibre Broadband
Gamelight – Gamelight: $6M/month AI Campaign for a Top Grossing Mobile Game
Made Tech and FoneMedia – #MadeForGood
McDonald's Germany and Creata – Little Smurfs, Big Plans

Most Effective Performance Marketing Campaign
Gamelight – Gamelight: $6m/month AI Campaign for a Top Grossing Mobile Game
JohnBeerens.com and Fingerspitz – Profitable Price Perception Experiments

Most Effective Search Campaign
Avanti Travel Insurance and Climbing Trees – Flying Onto Page 1 Rankings Organically
B&Q and Yodel Mobile – Combining SEO and ASO Techniques to Drive B&Q Revenue and App Store Success
Cortina and Fingerspitz – Branded Advertising on Google... Do, or Do Not?
Hell Pizza and Pure SEO – Devil’s Advocate – Tempting More Customers to Hell Pizza
Nexera and Cube Group – The Power of Understanding User Intent: A Data-driven Approach
Prezzy Card and Pure SEO – Accept No Imitations: Claiming the First Page for Prezzy Card

Most Effective Social Campaign
Colliers and Hootsuite – Colliers Unlocks Global Reach by Empowering Employees to Shine on Social with Hootsuite
Hoppenbrouwers Techniek and Fingerspitz – Conquering a Tight Labor Market with Dynamic Feeds and Personalization
Mind and eight&four – Mind: No More Silent Nights

Most Effective Tech Platform
Demandbase – IFS builds an Effective ABM strategy
Iterable – Iterable
Ogury – Ogury, the Future-proof Cookieless Advertising Technology
QueryClick – Corvidae
Sharethrough – Decarbonizing the Programmatic Supply Chain with Green PMPs by Sharethrough
Shirofune – Dentsu Digital Case Study