Storck UK, owner of confectionery brand Werther's Original, has teamed up with Immediate Media on a multi-platform campaign to encourage people to cook with its chewy sweets.

The promo is called ‘A Little Piece of Warmth’ and will target consumers of Immediate brands such as BBC Good Food, Easy Cook and olive. It will direct audiences to a digital hub comprising recipes developed by Immediate’s food team. They include toffee and pretzel rocky road and Caramelised Korean beef with sticky rice.

The partners say the campaign will include a digital ad takeover of BBC Good Food, video-first social promotions, and a competition hosted on the campaign microsite. It will also be featured in print and podcast and at live events.

The 'A Little Piece of Warmth' campaign will run until 31 December 2023.

Rebecca Robert, Marketing Director of Storck UK, said: "Following the success of our previous collaboration, we’re excited to reach new audiences and share our delicious recipes with even more people. We chose Immediate as the home of some of the UK’s most trusted, widely reached and most credible brands. Together, we aim to create memorable moments and bring a little piece of warmth to people's lives."