TheFork, the restaurant reservation platform for Europe and Australia, is on a quest to remind diners of the benefits of planning ahead when booking a night out.

Its witty new marketing campaign – branded 'You’re all set' – shows people in a range of situations for which they have not prepared properly: a man in ski gear on a slope covered in grass. That kind of thing.

The ads will run all over Europe from July to December across out-of-home, digital and social platforms.

Jose Noguer, CMO at TheFork, said: “Our new advertising campaign aims to develop the reflex of using theFork when it comes to restaurant outings, propelling an ever growing wave of connection between restaurants and diners, as in Europe today, only three in ten people are aware than they can book a restaurant online.

"Through the staging of the cultural tension that leaving restaurant outings to luck can lead to disappointment, we highlight how TheFork, thanks to its multiple and exclusive advantages and features, is setting diners up for success around the table.”