The app market keeps on growing – 15 years after its launch, total downloads still managed to grow by 10 per cent in 2022.
So says the Top 5 Data Trends report by the app attribution platform company AppsFlyer.
It's a pretty remarkable result given the challenges facing the app space. The market grew fast during the stay-at-home pandemic period, but that ended this year. Then there was inflation, geopolitical unrest and – more locally – the on-going impact of Apple’s privacy/tracking changes. Despite all this, iOS installs grew 16 per cent.
The report's other key findings include: