Berlin-based online bank, N26, has launched a multichannel global brand campaign, ‘This is how I bank’. The campaign showcases how N26’s customer-centric approach to banking gives everyone the confidence and freedom to bank where, when, and exactly how they want to.

Based on the insight that the banking industry is often out of step with customer needs, the campaign tells the story from the customer’s perspective, showing how N26 offers smart, digital banking tools that give them full control over their finances on their own terms. 

The campaign will run across YouTube, Instagram, Facebook, TikTok, Twitch, digital TV, digital display, and billboards in major German cities. It will also be amplified by the brand’s owned channels, including organic social, in-app, lifecycle, the N26 website, and blog.

In the campaign’s 30-second hero film, viewers enter a stylish world of seamless and stress-free banking. Each scene is accompanied by a rhyming voiceover in which the film’s diverse cast of characters explain how they manage their money with confidence. In one scene, we see how a customer can instantly lock and unlock their bank card in the N26 mobile app, while another demonstrates the ease of making instant payments to other N26 customers.

“In a market environment where consumers are often still sceptical of neobanks, our aim was to win trust, while showcasing the simplicity of our product, how it helps our customers become more confident in their finances, and how banking with N26 fits seamlessly into any modern lifestyle,” said N26 VP of Brand Marketing, Activation & Content, Carine van der Heijden.

The campaign launches in Germany and Austria this week, followed by Spain in October, and the brand’s other key markets in January 2024. It was conceived and produced by N26’s in-house creative studio, with Amoxi Media as production partner and Stini Roehrs as director and photographer.