Japanese multinational personal care company, Kose, is launching a social video commerce offering for its Addiction cosmetics brand.
Kose produces premium cosmetics, skin care, and hair products, with a focus on both innovation and sustainability. Founded in Japan in 1946, the company’s brands include Addiction, Decorté, Jill Stuart, Sekkisei Miyabi, Infinity and Prédia. Addiction is its make-up brand, that provides a wide variety of colours and textures to create custom-made styles that maximise the individual beauty of each person.

Kose is using Bambuser’s social video commerce platform to provide the service. The solution can be embedded into any eCommerce site to enable retailers to easily and successfully launch shoppable video. Bambuser said the solution has helped beauty, retail, fashion, electronics, and automotive brands drive 4x higher engagement than Instagram, with 3x longer session time and 10x higher conversion than traditional eCommerce. Customers include Dior, Fendi, Shiseido and Clarins.  

“eCommerce has evolved beyond the static, one-dimensional experience of old,” said Bambuser CEO, Maryam Ghahremani. “Interactive, entertaining, and informative videos are crucial for a truly compelling buying experience, and we’re thrilled to work with Addiction to elevate and bring their iconic beauty products to life online.”