Collagen supplement, Absolute Collagen, has launched a Premiere Spotlight ad on Pinterest to raise awareness of its new Deep Lift skincare range.

Pinterest’s Premiere Spotlight enables brands to secure premium placements on the platform for a selected period of time to promote high-visibility campaigns to users. It showcases videos in locations such as the search page and the user’s home page, allowing brands to reserve their placement and dominate the screen, occupying approximately 50% of the mobile device space on the Pinterest search page.

Absolute Collagen is one of the first beauty and wellbeing brands to embrace Premiere Spotlight for a product launch and brand recognition campaign. Live in October, the campaign, featuring broadcaster Emma Willis, focuses on its Deep Lift range, including a Serum, Day Cream, Eye Cream and Night Cream which promises to boost the skin to feel strong, firmer, and deeply hydrated. Beauty is one of the biggest categories on Pinterest, with millions of people coming to the platform each month to find inspiration and shop for new products.  

“At Absolute Collagen, are passionate about championing absolute possibility in women, which is why we created The Deep Lift Skincare Range to support women to feel strong in their own skin,” said Absolute Collagen Co-founder, Darcy Laceby. “We know Pinterest is a true haven of beauty online and their insights show that people are searching for new routines and products to rejuvenate their skincare routines. By using their latest high-impact ad format we're able to reach an engaged audience who are actively seeking clinically-proven skincare solutions for glowing skin.”